GAIA, THE MEXICAN DESIGN ONLINE
Another trend that you cannot let go unnoticed: its Mexican design. Its objective is to incorporate designs, textures, materials, and colors that bring back the history of our country, but with a very chic touch.
With only four months in the market, Gaia puts this trend on the table.”Mexico was our first choice, and we realized that there was a lack of furniture with a fresh design and affordable prices. Our idea is to show a Mexican design, made by Mexicans. Many talents are not represented commercially; and that’s what we’re looking for, to face the Mexican designer, “says Philippe Cahuzac, founding partner of Gaia Design.
What started as work experience, as the three founding partners (Raffaello Starce and Hassan Yassine also) worked in an online furniture store in Brasil, ended up being a business idea for the local market. “We want to be the favorite platform for Mexicans, the place where they can find any furniture and accessories for the home in a friendly and accessible way.” Today, Gaia has more than 700 100% Mexican products, and by the end of 2015, they expect to give the consumer more than 2,000 online shopping options.
Artisans, designers and the value proposition
According to Philippe Cahuzac, one of the primary objectives of the site is to create user-friendly atmospheres, where you want to optimize the customer experience through an easy-to-use platform where you can find any design and trend, but yes, all done by Mexican designers and artisans.
“We are working with several Mexican designers who have a proposal but have not been able to market it. What we are looking for is to give them space to market their products. “Gaia is also working with Mexican artisans in areas such as Chiapas, Oaxaca, and Pueblo de Bernal, which contribute with different textiles that add a rustic touch to the furniture.